I created the branding and logo design based off the jean brand company from PacSun. The jean tag design is focused on someone who is an explorer and wants to get outside. Each tag is a different color and outdoor picture to show where the explorer could be. They also are different heights and widths based on the different styles of jeans. For example, high rise skinny jeans, are longer but skinnier width wise to reflect the style of jean that is longer but skinny at the ankles.