CRAFTSMAN – We Build Pride

Worked with a small global team to create all original assets for the SBD version of the Craftsman brand. This included the CRAFTSMAN garage where we build out activation rooms, all marketing materials, and over 800+ packaging SKUs in a tight timeline. The garage is where the launch took place, as well as a showroom for potential buyers (LOWES, ACE Hardware). Worked with brand, product, and channel teams as well as presented to executives to ensure all shareholders were happy with the marketing.