Hive Branding

Was asked to come up with a cohesive new brand solution for three storage solution brands (Vidmar, Lista, Innerspace). Created HIVE branding concept while maintaining brand colors and segmenting to subdivisions for each original brand (Storage, Workbenches, and Healthcare).

Bee’s are the storage experts. Taking the roots of STANLEY Vidmar and their original bee hive logo, I created the logo and brand HIVE to represent that we are THE storage solution. The logo is both hexagonal to represent the bee hive, as well as 3D boxes tied together to show this is a storage brand.